CopyLink
Your Comprehensive Membership
Copywriting and Marketing Resource

  • Discover successful and proven ways to improve the persuasiveness and sell in the copy you (and your team) prepare.
  • Gain greater results from your direct mail, advertising, marketing, website development and renewals/recruitment/retention campaigns.
  • Build your team's skills to the highest levels of copywriting excellence.

The BEST marketing and advertising copywriting (and training) program you will EVER receive … at the BEST price.

We launched the original CopyLink in 2000, with phenomenal results and now, thanks to new technology, we are able to bring you an improved, upgraded and totally user-friendly product.

What is CopyLink?

  • CopyLink is an e.book designed for membership marketing amateurs, offering them a proven, low cost, easy to use copywriting and training program rolled into one.
  • CopyLink contains lots of tips, hints and guidelines from 'The Masters' of copywriting in campaign planning, strategy and writing copy that informs, persuades and sells. Gain results from your advertising and marketing, efficiently and effectively.
  • CopyLink is a copywriting training course - it is self paced and ideal for inducting new staff or bringing your less experienced people up to speed quickly and effortlessly. Your team will write better ads and direct mail with more pulling power.
  • CopyLink is a thesaurus of the most commonly used words in marketing and advertising (as an example, there are over 40 variations to that overused word 'unique' alone!). It is a powerful, point and click copy primer which can be utilised by you, and your team, with amazing results. There are thousands of easy to use word and phrase permutations.
  • CopyLink will help you with copywriting for direct mail campaigns, your website, promotions, just about any marketing activity. It is quick, easy and efficient and INSPIRATIONAL.

Who is CopyLink designed for?

  • Membership Managers.
  • Membership Sales Professionals.
  • Membership Marketing Professionals.
  • Website designers who write copy.
  • Anyone in your organisation who writes direct marketing material.

What does CopyLink contain?

Part 1 contains 49 pages devoted to copywriting, campaign planning and advertising strategy. This comes in PDF format, containing a number of training tools and resources.

Contents are:

SECTION 1 – Preparing an Advertising Strategy

  • What is the objective of writing copy?
  • The five rules of copywriting/direct marketing.
  • What makes copywriting and direct marketing work?
  • Creative (interesting) philosophies for copywriting and direct marketing.
  • Putting the campaign together.
  • Adding value to your business -USP.
  • Selling things – positioning your customer/developing a USP – an exercise.
  • What motivates people to respond to an ad or a direct mailer?
  • The SABRE formula.
  • General principles for improving copy.
  • How to write copy that works.
  • The headline.
  • Body copy.
  • Illustrations/Layout.
  • How an e.letter should end.
  • The AIDA formula.
  • The 21 most powerful copywriting rules of all time.

Part 2 is the thesaurus of words and phrases, utilising a point and click methodology to give your people easy and fast access. Contents are:

SECTION 2 – Copywriting Words and Phrases

'Old Faithful' Headlines:
words and phrases
Calls to Action
General Headlines
Australiana, Icons and
Australianisms
Charming
Colours
Comfortable
Complete
Condition
Convenient
Different
Discover(y)
Easy
Educate
Established
Exciting
Exclusive
Expert
Free
Fresh
Functional
Genuine
Good Looking
Guarantee
Health and Environment
Humorous
Improved
Information
Integrity
Introduce(ing)
Large

Location
Love
Luxurious
Magnificent
Make
Modern/Stylish/Style
Money
Necessity
New
Now
Popular
Powerful
Protect(ion)
Prove(n)
Quality
Reduce
Reliable
Reputation
Results
Satisfaction
Save
Security
Sensory Appeal
Service
Small
Style
Technology
Time
Tradition
Unique
Youth
Employment headlines

What does CopyLink Cost?

The gst inclusive price for CopyLink is $49.50 for a single user licence; $99 for a multiple user licence – no limits; or if to be used as a training program – no limits.

This is what you will receive, downloaded to you in PDF format:

  • The 49-page copywriting, campaign planning and self-paced training program.
  • Over 75 pages of words and phrases – unlimited options to create power packed headlines, interesting body copy, persuasive calls to action and more dynamic ads and letters.
  • A suggested copywriting training agenda.

Plus, you will receive the following, with our compliments:

Bonus 1
How Good Headlines can build your Customer's Business by Jay Abraham, one of the most innovative and prolific marketing/advertising specialists in the world today.

Bonus 2
The 21 Most Powerful Copywriting Rules of All Time by Joe Vitale. Powerful, practical information from a 'Master' of advertising.

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We GUARANTEE your satisfaction. If, for any reason, you are not happy with your purchase of CopyLink – we will refund your investment.

Kevin Cahalane (Principal and co-founder of Membership Growth)

Over the past 15 years, Kevin has worked with some of Australia's top Associations, Clubs, and other non-profit Organisations including CPA Australia, Pacific Area Newspaper Publisher's Association, Australian Physiotherapist's Association, Australian Institute of Credit Management, Victorian Arts Centre, a total of 14 Australian Football League and National Rugby League Clubs, the Sydney Turf Club, Victoria University, VACC, Returned Services League (Vic), Save the Children, Holden Racing Team and Deakin University Students Association.

His varied roles include, Sales, Service and Leadership Training, Dynamic Keynote Speaking (in Australia, New Zealand and the United States of America) Membership Development Strategy; Planning and Execution.

Kevin is the founder of The Membership Growth Club and publisher/author of the Membership Growth Toolkit, a valuable resource for Clubs and Associations to gain more members, build relationships with current members, renew members with ease, win back lost members, provide a recession-proof buffer for their organisations and gain more revenue.

You can contact Kevin on (03) 5976 8966 (Australia) or +613 5976 8966 (International) or email kevin@membershipgrowth.com.au

Order your multi-user CopyLink now

Purchase online
using PayPal


Order your single-user CopyLink now

Purchase online
using PayPal


Membership Growth … the best kept secret in
Australia … now offering our tools, resources and
expertise to non-profit organisations around the world.